Vernacular Online Gaming Giant WinZO Onboards Digital Sensation Bhuvan Bam as Brand Ambassador

Both WinZO and Bhuvan have set multiple examples for generations to follow during their illustrious journeys to the top and seek to take meaningful and concrete steps to make Bharat the next “gaming superpower”.

The advent, growth and spread of “social gaming”, which involves the evolution of online games as a means of connecting with the outside world, led by WinZO which has amassed a gigantic user base of over of 75 million users in just 3 years has opened countless new avenues for the gaming community in India.

Online gaming moving beyond conventional stereotypes has become a viable interactive space that has outgrown mainstream entertainment verticals like movies and music. Industry leaders like WinZO collaborate with a superstar in Bhuvan Bam who has time and again shown his knack for connecting with the masses with utmost ease. This is sure to elevate community as well as industry engagement and growth to a whole new level.

A little known but very vital fact is that India is the largest market for mobile games, contributing nearly 40% of global downloads and that speaks volumes about the untapped potential of its social gaming community.

As part of this brand collaboration, “BB” will partner with WinZO to produce unique content for its massive user base and beyond that resonates with millions, tapping into the potential offered. His diverse skill set and ability to gain massive traction truly complements WinZO’s reach and diverse offerings in over 6 formats in 12 vernaculars. WinZO’s vision is to develop games in Bharat for Bharat and beyond and this collaboration is intended to act as an asset to make that a reality by educating and attracting new enthusiasts, developers and talented professionals.

Commenting on the association, Saumya Singh Rathore, co-founder, WinZO said, “Bhuvan is one of the biggest digital stars and top artists of our time. It portrays more than 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. This is quite similar to WinZO’s unique value of having a custom offering of over 100 games on a single platform. On a lighter note, at Bhuvan we have not one but 20 brand ambassadors. This collaboration is a match made in heaven.

“Online gaming has become a vital part of India’s ever-expanding industries and WinZO has created varied advanced realms for the community in a short period of time. Their deep understanding of users and provision of what they want have helped WinZO achieve this massive traction and reach. They have a unique and distinguished platform and I am thrilled to join this energetic group to develop exciting content together and connect with our users,” added Bhuvan Bam.

Bhuvan is the latest edition of the wagon from WinZO brand. This announcement comes shortly after WinZO’s recent announcements of onboarding content creator CarryMinati as its brand ambassador and signing a partnership as a sports brand partner with the ’83 movie. ‘. WinZO also recently announced primary sponsorships with two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as an associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Creative Director, Piyush Pandey.

About WinZO

WinZO is India’s largest social gaming and entertainment platform. Launched in early 2018, the company partners with third-party developers to host games on their Android app, where users can enjoy personalized multiplayer gaming experiences.

The platform is available in 12 languages ​​such as English, Hindi, Gujarati, Marathi, Bengali and Bhojpuri with over 75 million registered users. The WinZO platform facilitates over 2.5 billion micro-transactions per month across a portfolio of over 100 games. WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier II-IV cities in India. The company envisions a future where the WinZO platform can provide a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model.

Download the WinZO app from www.winzogames.com (Android) or Apple App Store.