Vernacular Online Gaming Giant WinZO Onboards Digital Sensation Bhuvan Bam as Brand Ambassador
Bharat’s leading online gambling vernacular giant, WinZO announces Digital Superstar and Filmfare award winner Bhuvan Bam as its brand ambassador. As part of this collaboration, WinZO and “BB” will co-create culturally relevant and relevant content, aimed at even those who come from the most isolated hamlets of the country. The YouTube sensation boasts a massive following of over 25 million subscribers, clocking up to 4 billion views, and is renowned for being an exceptional comedian, actor, writer, singer and lyricist.
The advent, growth and spread of “social gaming”, which involves the evolution of online games as a means of connecting with the outside world, led by WinZO which has amassed a gigantic user base of over of 75 million users in just 3 years has opened countless new avenues for the gaming community in India.
A little known but very vital fact is that India is the largest market for mobile games, contributing nearly 40% of global downloads and that speaks volumes about the untapped potential of its social gaming community.
Commenting on the association, Saumya Singh Rathore, co-founder, WinZO said, “Bhuvan is one of the biggest digital stars and top artists of our time. It portrays more than 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. This is quite similar to WinZO’s unique value of having a custom offering of over 100 games on a single platform. On a lighter note, at Bhuvan we have not one but 20 brand ambassadors. This collaboration is a match made in heaven.
“Online gaming has become a vital part of India’s ever-expanding industries and WinZO has created varied advanced realms for the community in a short period of time. Their deep understanding of users and provision of what they want have helped WinZO achieve this massive traction and reach. They have a unique and distinguished platform and I am thrilled to join this energetic group to develop exciting content together and connect with our users,” added Bhuvan Bam.
Bhuvan is the latest edition of the wagon from WinZO brand. This announcement comes shortly after WinZO’s recent announcements of onboarding content creator CarryMinati as its brand ambassador and signing a partnership as a sports brand partner with the ’83 movie. ‘. WinZO also recently announced primary sponsorships with two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as an associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s Global Creative Director, Piyush Pandey.
WinZO is India’s largest social gaming and entertainment platform. Launched in early 2018, the company partners with third-party developers to host games on their Android app, where users can enjoy personalized multiplayer gaming experiences.
Download the WinZO app from www.winzogames.com (Android) or Apple App Store.