The Business of Art and Design and Creative Writing

Guest correspondence


Image via Pixabay

At Ringling College of Art and Design, students learn to become highly skilled artists, designers, and creative professionals in a variety of genres, including fine art, filmmaking, game art, graphic and motion design, animation and illustration. But beyond that, there are two programs specifically designed to equip students with the skills to forge new paths in business and content creation: Business of Art and Design and Creative Writing.

Why Pursue a Business Education at an Art and Design School? It’s a good question, and I love answering it. Ringling College’s Bachelor of Arts in Art and Design Business is specialized and unique because it is not offered at any other art school. This strategic program teaches students the creative and management skills that employers find most valuable in today’s creative economy. In this program, students are prepared to redefine and refine what businesses need today, with a focus on design thinking, branding, project management, and team leadership.

Another quality of this business program is that students have countless opportunities to collaborate with other students from all majors to bring their creative visions to life: producing games and animated films, planning events and exhibitions, creating bold advertising and marketing campaigns and developing entrepreneurial ideas for new creative ventures.

“The magic of Ringling’s business program is that it sets you apart immediately. During my internship experience at Warner Bros., I was not expected to have design abilities, but I excelled because I did,” said 2020 graduate Emily Fritz. from the Business of Art and Design program, who now works as a manager at Global Digital Marketing for Sony Pictures Entertainment. “I find myself capable of things far beyond my job description, because Ringling College’s business program covered all the bases.”

The business degree program is designed to be flexible, allowing students to tailor their academic experience to their individual interests and career goals. Students tackle real client projects to build their resumes and portfolios or dive into strategy to grow and launch their own businesses. Graduates go on to work as animation producers, production coordinators, brand strategists and marketing managers to name a few, at top companies such as DreamWorks, Pixar, JibJab, Blue Mammoth Games and Moreover.

The other major mentioned above is Ringling College’s Creative Writing Bachelor of Fine Arts program. In a world where content is king, skilled copywriters are in high demand and these graduates can apply their skills in a variety of creative industries. Through a series of guest writer forums, guest lectures and reviews, in-house magazine and journal opportunities, and a diverse selection of course offerings, the Creative Writing program enables students to explore a range of aesthetics and genres.

Yes, creative writing students at Ringling College learn to be great storytellers, which is at the heart of any creative endeavor, whether it’s a novel, a film or television script, a a short story, a game or a comic strip. But more importantly, these students are ready to succeed when they graduate with both the technical proficiency and storytelling proficiency to succeed in print and digital media, as well as new emerging technologies. In other words, they know how to make their writing financially viable. There are so many exciting paths to pursue as a writer, ranging from playwright to video game writer, graphic novelist, blogger, copywriter and more. The opportunities are endless.

Some may think that the Business of Art Design and Creative Writing majors push the boundaries of a traditional art and design education. It’s true, because at Ringling College, that’s exactly what we do, what our students are looking for, and why we’ve created such programs.

Perhaps American artist Andy Warhol said it and did it best. Known for taking images of common culture, bringing them out in vivid color, then mass-producing them in his own factory, Warhol not only became an iconic artist; he also left an estate of over $200 million. “Being good at business is the most fascinating kind of art,” he once said.

Dr. Larry Thompson is president of Ringling College of Art & Design.

Image via Pixabay

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