Mystery and romance genres dominate Busan’s expanding E-IP market


Mystery-themed content is a key part of the E-IP Marketplace that will take place next month alongside the Busan International Film Festival.

The Pitching and Intellectual Property Business Event (October 11-14, 2021) is the only component of Busan’s Asian content and film market this year that will be operated as a hybrid combining both online and on-site events. . The long-standing rights market for completed films, by contrast, will only be online for the second year, due to ongoing anti-COVID restrictions.

The impetus for the in-person component of the E-IP market comes from the dynamism of the market for intellectual properties of all kinds which can now be developed into films, television series or short-form content.

The Busan E-IP Marketplace was launched in 2012 and has proven to be popular as books, webtoons, web novels, storytelling, and video games were all discovered to have the potential to be developed. , packaged and marketed. The seemingly limitless demand for original content by an ever-growing number of streamers has further fueled demand.

To date, 160 Korean properties have been presented. In 2019, the market was extended to properties in Taiwan and Japan through partnerships with the Taiwan Creative Content Agency (TAICCA) and the Visual Industry Promotion Organization (VIPO). This format was also selected for 2021. This year, the organizers unveiled 45 official selections were unveiled: 28 from Korea; ten from Taiwan; and seven from Japan.

While the stories cover a wide range of genres from fantasy to drama, action, thriller and comedy, mystery is the central theme of many.

These include the “Gyeongseong Women’s Counseling Center” and “The Evaporated Woman”. The first is a story set in the 1930s, about a young protagonist in her twenties who returns from studies abroad and meets two other young women. They set up a counseling center and become detectives, solving a myriad of cases in an attempt to help women who knock on their doors. The underlying book is written by Kim Jae-hee.

“The Evaporated Woman,” written by Kim Youngju, depicts the story of a woman who loses everything overnight to find a ray of hope thanks to a high-flying director at a chaebol company. The condition of her salvation is that she shed her past and instead live like her deceased sister. As she struggles with her own identity, the woman discovers shocking events that lead to uncontrollable fear and a difficult escape.

Another themed staple of the Korean IP market is teen romances, which originated from popular web toons.

In “Dorona Farewell Office”, a novel by writer Son Hyunju, breaking up is hard to do, but the agency in question does away with difficult and embarrassing situations for its clients. The concept is presented as a reflection on human relationships and essential separations

Other romantic projects showing on the E-IP marketplace include: “The Door to Loneliness: Cinderella-The Mysterious Kitchen 3”, “Response: Hateful Comments” and “How to Deal with a Bad Boss?” “

Organizers are touting the participation of publishers and content production studios, including Toyou’s Dream, Munpia Co., Lico and Kyobo Book Center. The main Korean industry players expected to attend are: CJ ENM, Lotte Cultureworks, SBS Studio S, Studio Dragon, KT Studio Genie, MBC, Megabox Plus M, Watcha and Rakuten Viki.

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