Magic: The Gathering and Post Malone Team Up for Year-Round Celebration to Make Friday Night Magic | News

RENTON, Washington – (BUSINESS WIRE) – December 21, 2021–

Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), today announced a collaboration between Grammy-nominated recording artist Post Malone and their popular game brand Magic: The Gathering. The partnership will begin with the return of Friday Night Magic (FNM), a global gaming program celebrated by millions of players in more than 8,000 stores around the world each week.

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Post Malone (Photo: Business Wire)

Magic’s return to stores follows the game’s biggest year. With a 25-year history, more than 50 million fans are gearing up for a busy 2022 with new partnerships, greater online experiences and more. more ways to celebrate the game they love.

“You’d be hard pressed to find a bigger Magic: The Gathering fan than Post Malone,” said Nathan Stewart, franchise marketing manager for Wizards of the Coast. “As a fan for years, he knows how much Friday Night Magic means to gamers. We’re excited to be partnering with Posty in a way that will allow his style, talent and love of the game to come together in a way fans will never forget.

“I am obsessed with Magic: The Gathering. It really is a dream come true, ”Post Malone said. “We’re gonna do some cool stuff, so keep an eye out. “

For the latest news on Magic: The Gathering and their upcoming collaborations with Post Malone, visit DailyMTG and follow Magic: The Gathering on Twitter at @ Magicians — Magic.

About Wizards of the Coast

Wizards of the Coast, a subsidiary of Hasbro, Inc., is an award-winning developer and publisher of tabletop and digital games that spark a sense of adventure in avid gamers around the world. Best known for releasing groundbreaking fantastic franchises, MAGIC: THE GATHERING® and DUNGEONS & DRAGONS®, Wizards is dedicated to bringing together world-class talent to create unforgettable gaming experiences at its headquarters in Washington and studios in Austin. and Montreal. Learn more at www.wizards.com.

About Post Malone:

Post Malone mixes a mix of genres in his own sound that is both intoxicating and invigorating. His RIAA 3x Platinum Certified debut album, Stoney, led the Dallas, TX artist to his debut Top 10 Billboard 200 and # 1 R & B / Hip-Hop debut album while also being the No. ° 1 of 2016 “. 2019 has been filled with milestones and achievements after another for Post Malone. “Congratulations” has been certified Diamond by the RIAA. According to Nielsen Music, his second feature, Beerbongs & Bentleys, is in the Top 10 for mid-year albums (based on broadly equivalent album units) and it has two entries in the Top 10 for most digital songs. sold mid-year, namely “Sunflower (Spider-Man: Into the Spider-Verse)” with Swae Lee at # 3 and “wow”. at 6. “Sunflower” also ranks 2nd in the top 10 song streams on demand (audio and video combined) and top 10 on demand audio streams in mid-year, while “wow” is in the top 10. 7th in the two rankings.

About HASBRO

Hasbro (NASDAQ: HAS) is a global games and entertainment company committed to Creating the world’s best gaming and entertainment experiences. From toys, games and consumer products to television, movies, digital games, live action, music and virtual reality experiences, Hasbro connects to a global audience by bringing great innovations to life , stories and brands on established and inventive platforms. Iconic Hasbro brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as leading partner brands. Through its global entertainment studio eOne, Hasbro is growing its brands globally with great storytelling and content across all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro was ranked 13th on CR Magazine’s 2019 100 Best Corporate Citizens list and has been named one of the World’s Most Ethical Companies® by the Ethisphere Institute for the past eight years. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

© 2020 Hasbro, Inc. All rights reserved.

On Magic: The Gathering

Magic: The Gathering Captivating characters, fantastic worlds and in-depth strategy gameplay have entertained and delighted fans for over 25 years. Fans can find out Magic through the collectible card game on the table, the digital game Magic: the gathering arena, a New York Times bestselling novel and critically acclaimed comic book series. With over 50 million fans to date, Magic is a global phenomenon published in 11 languages ​​in more than 70 countries.

HAS-B

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211221005304/en/

CONTACT: Wizards of the Coast PR Contact:

Rogers & Cowan PMK on behalf of Wizards of the Coast

James reilly

[email protected] Post Malone PR contact:

Beau Benton on behalf of Post Malone

[email protected]

KEYWORD: WASHINGTON UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ENTERTAINMENT GENERAL ENTERTAINMENT CELEBRITY ONLINE MUSIC MOBILE ENTERTAINMENT ELECTRONIC GAMES

SOURCE: Wizards of the Coast

Copyright Business Wire 2021.

PUB: 12/21/2021 1:00 p.m. / DISC: 12/21/2021 1:01 p.m.

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