Barbie Sentenced After Releasing ‘Included’ Tokyo Olympics Collection Without Visible Asian Representation
Mattel, the toy company that makes Barbie dolls, has worked with the International Olympic Committee (IOC) and Tokyo 2020 organizers to launch a new line of dolls specifically designed for the Games in February 2020.
“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” wrote Janet Hsu, director of the Mattel franchise, in a press release from Mattel. “The Mattel Tokyo 2020 collection honors these sports and inspires a new generation through the Olympic spirit and exceptional athletic tradition. ”
Despite an attempt to “[highlight] inclusiveness and innovation, ”many quickly noted the absence of an Asian Barbie when it was repromiled last month.
People have taken to social media platforms, including Twitter and Instagram, to express their disappointment with Mattel for ruling out an Asian doll, whether accidental or intentional.
CNN has reached out to Mattel for comment.